50 Shades of Waverly Grey

Posted on April 1, 2014


By Rosie Kopman

Screen_Shot_2014-04-07_at_9Lace, stripes, and florals alike, the Waverly Grey trunk show was unforgettable. In honor of Memphis Fashion Week, Southern Couture boutique held a Waverly Grey trunk show displaying the 2014 Spring line. Waverly Grey is a New York based clothing company started by a husband and wife in 2010 and has graced the pages of People Magazine, Teen Vogue, Cosmopolitan, and now the streets of Memphis with their fabulous designs.

The company’s objective is to design “classic, casual, and affordable luxury,” standards, they have achieved this. The Spring 2014 line speaks to endless personal styles: the workingwoman, the festival connoisseur, the student, and many more. The possibilities for this line are endless. What Waverly Grey is most praised for is the ability to stay up to date on almost every trend, while creating a beautiful cohesive line. This line includes many light spring colors mixed with bold prints that will effortlessly fit into any wardrobe, thanks to the keen eye of Mrs. Waverly Grey, a former showroom owner. This includes blazers that can be worn from work straight to a dinner party with friends, silk shorts that are up for a night on the town or a walk around, and beautiful maxis that are great for a night on the beach or a day with friends. What make Waverly Grey designs so effortlessly versatile is not only the print and color but also the stylish cut. This is in part due to Mr. Waverly Grey’s influence as a former architect. The cut of the designs are so that any woman can wear them, and the clothes do not “wear the woman.” The cuts are placed in such a way that with whomever is wearing them, an observer’s focus is towards them, not just the clothing. Necklines are open so that the face is brightened and collars face upwards instead of flattened, making the face is the center of attention.

To get your own slice Waverly Grey, head to Southern Couture (6150 Poplar), or visit their site, http://waverlygrey.com.

Posted in: Arts